Salesforce.com for Marketing
B2B Insurance
Insurance companies have been known to be laggards in innovation and technology but trend today shows a different story. Insurance Companies are aggressively adopting advanced technology to create innovative products and services to meet the changing needs of the customers. With the rapid changes, the emerging need to keep up with trend and the focus has now shifted to customized offerings, marketers of B2B insurance are facing the challenge of changing the way they reach their target audience and have a multitude of tools that are available to them. Companies such as; Salesforce.com has emerged as a market leader for marketing campaigns and tracking ROIs.
The following deck shows some important features in Salesforce.com that Insurance Marketers can implement to keep up with current trend. The deck was compiled from extensive online research and findings taken from Salesforce.com artifacts.
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